She only just one of the biggest YouTube / Internet celebrities.
What does that mean exactly... an Internet celebrity?
We are all trying to figure that out. The real world, real world media, and corporations are barely trying understand what it really means to connect with people online. Websites like YouTube, Twitter, and Facebook are proving that low cost production, high volume content, and interactivity can deliver an audience. To the average person that means nothing perhaps, but to corporations, the ability to gather an audience means consumers.
YouTube in particular is a goldmine of opportunities as with, "YouTubers" like iJustine, Shane Dawson, and Shay Carl are posting videos that receive hundreds of thousands of views per day... some surpass a million or more.
What exactly are these videos about and why are they getting so many views? Are they viral videos? What's the big deal?
Many of the videos are comedy skits, but he most surprising of them all are the videos of them just doing average every day things on their vlogs!
With little to no money for production, self produced, lots and lots of original content, they are making a living from these videos and expanding their empires across the social networking media landscape. The extent has gone from extensive website views, t-shirt lines, itune downloads, ring tones, phone apps, sponsored videos, hundreds of thousands of followers on Twitter and on Facebook.
In 5 years, you will know who all of the Internet celebrities are because they are becoming part of our pop culture, immortalized with absolutely free access to them online.
o Fast Company's interview with iJustine by Mark Borden.
