The Best-Selling Title Formula: How to Name Your Channel, Book or Video ...

The First 3 Things That You Need To Start Your Channel

So you want to start a YouTube channel?   Good YouTube channels really consist of 3 main things.

1. Niche: 
If you don't have large following already, remember that YouTube is a search engine and that engine will bring viewers to your videos if you are answering a question, serving a need that potential viewers are looking to answer whether it is current events related or evergreen.

If you have multiple videos about a specific niche you can lock down subscribers easier, and build your community of followers easier.  Non specific channels variety channels have a tougher time and will have to have one common thread like comedy or rants.  After choosing your niche, everything you do should be in service of serving this niche.  After you have a solid following, you can then branch out to similar genres to test on your audience.

Also, if your niche has been covered to death, remember that it has not been covered by YOU!  The world is in need of your perspective, uniqueness, and all around awesomeness!


2. Name / Brand:
Really good channels operate as a business and every good business is a brand.  When choosing your name, you can use your real name, if your niche really corresponds with your niche and brand. Otherwise, choose a name that will make it easy for visitors to your channel and new viewers to remember you by including your niche and your unique spin or style.  Refrain from using numbers unless it has some significance to you or your niche.

Some great examples are:
o iJustine began covering many Mac products like the iPhone.
o VanossGaming gaming channel.
o 5-Minute Crafts crafts and hacks.

It's not necessary to always put your niche in your title, but it makes it so much easier to remember.

Treat your channel like it is it's own identity by creating social media profiles for it so you can expand and talk to your growing community directly.  Remember that social media sites like Twitter and Facebook are also great search engines.  People can find you on them.


3. Content (videos):
Your content should do two things, provide and answer for a question relevant from your niche and it should promote your brand.



Bonus: Patience!
You must have patience and staying power in order to be successful on YouTube.


Good luck!